The key to coolhunting is to look for cool people first and cool things later, and not the other way around. Since cool things are always changing, you can't look for them, because the very fact they are cool means you have no idea what to look for. Cool people, on the other hand, are a constant.Cool people like T.J. Lavin.
So that means guns are cool. At least for today. All eyes on T.J. to see what cool things tomorrow brings. Could be a Zune, could be a Walther P38.