Friday, February 22, 2008

Fairly Derivative Moments in Advertising.

It would be hard to deny the success of the Chick-Fil-A franchise of restaurants, so don't do it. Using a five-point plan for success that includes Christianity, cows as mascots, chicken as food, coupons as coupons, and religion, Chick-Fil-A is nothing short of a company on the grow. But even more important to the company's success than any of those five points is ADVERTISING. Yes, advertising, that mysterious dark art that decides your consuming decisions for you, has long been the (not so) secret sixth point in Chick-Fil-A's five-point plan, and clearly the most important part of the company's advertising has been its ingenious slogan: "We didn't invent the chicken, just the chicken sandwich."

That is the kind of slogan that brings it, and has other companies, many not even in the business of making sandwiches, asking, "Why not me?" And with pressure on them from clients asking nonsensical questions, it isn't surprising that the rest of the advertising world has begun to utilize similar slogans for a wide variety of consumer products, all of which are not were not sandwiches.

1 comment:

  1. we didn't invent this blog, just this blog sandwich! oh no, ima eatchyu now